HEY
BOSS
We have prepared a document for your supervisor to be informed about the academy and why not to fund or support it…
SOCIAL SELLING
The art of influencing people. Give yourself the chance you deserve to prove what you can do for them.
Join our Social Selling course and leverage the power of your personal Social Media Accounts to identify the people that need your offering and influence them to give you the opportunity you deserve to show them how you can help them solve a problem they have!
Got Questions? Ask us on chat!
this is what previous students have to say about the course
We are proud of our students and what we have accomplished after finishing our course. Read their comments to see how this Social Selling course went beyond their expectations and how it helped them to save thousands of dollars by avoiding bad decisions.
Τάκης via Facebook
"Ευχάριστο, γρήγορο, αποτελεσματικό."
Έμαθα πράγματα που δεν ήξερα, πιστεύω ότι ταιριάζει σε όλους όσους θέλουν να χτίσουν ένα σωστό growth mindset. Ένα τρόπο σκέψης δηλαδή ώστε να φέρεις την ανάπτυξη της επιχείρησής σου στο digital marketing.
Γεωργία via Facebook
"Πολύ "γεμάτο" μάθημα με αρκετές νέες πληροφορίες"
Σίγουρα κάθε business διαφέρει αλλά πλέον έχω τη βάση να θέσω τους σωστούς στόχους στο business μου και να κάνω τις απαραίτητες ενέργειες για να τους πετύχω.
Hitachi Read More
"Πολύ "γεμάτο" μάθημα με αρκετές νέες πληροφορίες"
Σίγουρα κάθε business διαφέρει αλλά πλέον έχω τη βάση να θέσω τους σωστούς στόχους στο business μου και να κάνω τις απαραίτητες ενέργειες για να τους πετύχω.
Σίγουρα κάθε business διαφέρει αλλά πλέον έχω τη βάση να θέσω τους σωστούς στόχους στο business μου και να κάνω τις απαραίτητες ενέργειες για να τους πετύχω.
Voice Entertainment Read More
"Το Growth mindset βελτίωσε το business μου"
Νόμιζα πως είχα σφαιρική γνώση στο digital marketing μέχρι που ανακάλυψα έναν ολόκληρο νέο κόσμο με έννοιες όπως automations, scraping και ένα γενικότερο growth mindset. Έχω ήδη αρχίσει να εφαρμόζω τις τεχνικές του growth hacking στην επιχείρησή μου διότι πρέπει να εκμεταλευτούμε τη δύναμή του σήμερα.
Νόμιζα πως είχα σφαιρική γνώση στο digital marketing μέχρι που ανακάλυψα έναν ολόκληρο νέο κόσμο με έννοιες όπως automations, scraping και ένα γενικότερο growth mindset. Έχω ήδη αρχίσει να εφαρμόζω τις τεχνικές του growth hacking στην επιχείρησή μου διότι πρέπει να εκμεταλευτούμε τη δύναμή του σήμερα.
Hitachi Read More
"Πολύ "γεμάτο" μάθημα με αρκετές νέες πληροφορίες"
Σίγουρα κάθε business διαφέρει αλλά πλέον έχω τη βάση να θέσω τους σωστούς στόχους στο business μου και να κάνω τις απαραίτητες ενέργειες για να τους πετύχω.
Σίγουρα κάθε business διαφέρει αλλά πλέον έχω τη βάση να θέσω τους σωστούς στόχους στο business μου και να κάνω τις απαραίτητες ενέργειες για να τους πετύχω.
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the team behind Growth Hacking University and specificaly this course
Learn more about the professionals dedicated to share with you their expertise and working experience in this course!
GrowthRocks is one of the top growth Hacking Agencies internationally and ranks #1 worldwide for the term “growth hacking agency”. In only 3 years, GrowthRocks has managed to expand its market to cover 16 countries, with offices in Athens, London, and affiliates in 10 more countries. Moreover, the GrowthRocks team has developed a VC-backed startup called Viral Loops – a SaaS platform for referral marketing with a 40% month after month Growth Rate!
Accelerate Growth, helps start-up founders, business owners, sales leaders, and solo-preneurs get Sales Meetings with new, ideal customers.
Accelerate Growth, custom-builds an automated sales pipeline with personalized messaging that targets qualified leads and delivers interested responses right to their customer inbox, allowing them to step in and close. They help eliminate the Sales Cycle Friction, and focus on what their customers do best: build meaningful relationships and close deals.
the team behind Academy
When you combine comprehensive knowledge in the educational field and working experience from leading and internationally renowned professionals the result is at least… explosive!
GrowthRocks is one of the top growth Hacking Agencies internationally and ranks #1 worldwide for the term “growth hacking agency”. In only 3 years, GrowthRocks has managed to expand its market to cover 16 countries, with offices in Athens, London, and affiliates in 10 more countries. Moreover, the GrowthRocks team has developed a VC-backed startup called Viral Loops-a SaaS platform for referral marketing with a 40% month after month Growth Rate!
but what is Social Selling?
Social selling is the art of using social media to find, connect with, understand, and nurture potential “customers”, in other words, prospects. It’s the modern way to develop meaningful relationships with potential customers so you’re the first person a prospect thinks of when they’re ready to buy.
For many, social selling replaced the dreaded practice of cold calling. If you have a Facebook profile, LinkedIn profile, or Twitter account, you’re already engaged in the basics of social selling—even if you’ve never actually used the term to describe your online activities, or thought all that much about exactly what social selling really means.
Perhaps equally important to explaining what social selling means is to explain what social selling is not. It’s certainly not about bombarding strangers with unsolicited private messages. There’s a name for that: spam. And you shouldn’t do it.
Social selling is not just about gaining access to contacts; it’s more about building relationships and listening for the right moment to join the conversation so you can present yourself as a solution to a problem. The aim is to address a pressing need to make your prospect’s life easier rather than becoming just another online irritant to ignore.
Why you should care about Social Selling?
3 reasons why you should care about social selling
You’ll read a lot of statistics as we look at why you should care about social selling. But really, there’s one big 800-pound gorilla for a reason to care: social selling works. Period.
Indeed, 78% of professionals engaged in social selling are outselling their peers who are not.
If you have not embraced social selling, your opportunities are quite simply not what they could be. Here are three key reasons why.
1. Social selling lets you build real relationships
Using social tools to listen in on conversations relevant to your industry—known as social listening—allows you to identify new leads that are already talking about your business, your competitors, or your industry, so you can reach out to them slowly with useful information when the time is right
.
With prospects socially sharing so much information about their needs, wants, and pain points on their public profiles, even your first point of contact can be personalized, relevant, and helpful, rather than intrusive and cold.
Better yet, building a strong network through various social media channels allows you to seek out introductions to new prospects through existing mutual connections, creating an immediate sense of trust and rapport.
2. Your network is already engaged in social buying
What’s social buying? Flip the concept of social selling on its head. Just as professionals can use social listening and other social research strategies to find potential clients, those potential clients are already using social listening and social search to find potential vendors, research them online, and develop an opinion about which vendor is the best fit, all before making the first contact with them.
If you’re not actively engaged in social selling, you’re not showing up in that social purchase research: that’s a lot of missed potential.
3. Your top competitors are already using social selling
A whopping 71% of all professionals —and 90% of the top ones— are already using social selling tools. Among younger professionals, the numbers are even higher, with 78% of all millennial professionals using social selling tools and 63% saying those tools are critical or extremely critical to their performance. If you’re not allowing yourself to use social tools and equipping yourself to do so, it will be more challenging for you to succeed.
Hey Boss!
you will benefit from this, too
Need help to persuade your boss to fund your participation? We have prepared a document for you to share with them…
Events
and lecturings from the instructors of the course
Lecturing in NYU - Executive MBA
Growth Course
GC Europe
FB Event
Crashcourse
TV interview
Growth hacking class
Growth Conference Europe
Speaking in GMC
Lecturing in NYU - Executive MBA
Speaking in SEF 18
GH-Day Italy
Teaching in HAEC
Our mission? To make you
a "π-shaped" Marketer!
Growth Hackers do not define himself as marketers, engineers or developers. They have a lust for technology, data, quick and effective actions, meticulous accuracy of results, and perpetual optimization, leveraging them to create valuable solutions.
They learn through experimenting with different processes, using new tools, and most importantly, through failing, testing again, and subsequently succeeding.
Growth Masters
(c) + Communication Talent
Growth Marketers
(b) + Growth Mindset
Growth Engineers
(b) Broad Technical Expertise
Gurus
(a) Deep Expertise
What does the workshop include?
A case study approach will be the main method of delivering content in this course. Students will be invited to choose one of the available case studies at the beginning of the course and will be asked to build their Social Selling Strategy based on the case study they chose. The instructor’s approach will be very practical and at the end of each session, the students will have actionable items in hand.
Who is this course for?
● Startup Founders, Co-Founders and founding team members
● Startup Investors
● Entrepreneurs & Business Owners
● Sales Managers and all their team-members
● Professionals, Consultants & Freelancers
● People that want to make their next career move and want to
land their dream job-offer.
What you will do and what you will gain during this course
1. Describe one niche market you wish to target.
2. Outline the Ideal Target Audience and its Personas.
3. Master your Personal Brand and your Value Offering
4. Design your Sales Story
5. Craft your Social Listening Strategy
6. Build your multi-touch Social Selling Strategy
7. Decide on the best Tools and the automations needed to
execute your plan.
The Syllabus
It consists of practical hands-on lessons on the topic of Social Selling. In other words, participants receive tailored advice on how they can implement the acquired knowledge to their market and scale their user or customer base.
The money is in the Niches
Finding and targeting the Right Niche will help you create a machine that consistently creates your Audience, ready to listen to your ideas.
Personal Branding
Your Personal Brand is your most valuable asset. Why? People don’t buy from businesses. They buy from people they like and trust. Personal Branding is the vehicle that will help you influence people to think of you first when looking for a <your_professional_identity>.
.
Social Listening
The Internet has completely transformed the way people research and buy products and services. Today’s buyers are empowered to find the products they want, when they want them, with near-perfect information on the competitive Landscape.
The buyers are engaged in a social media discussion to find information on different solutions. You need to identify these discussions and be a part of the conversation. If not, your competitors will be there without you.
Craft your perfect Sales Story
How identifying your “Golden Circle” will help you perfect your Pitch and craft a sales story that will attract the right Audience for you and your business.
Understanding the Audience Matrix
How building a simple matrix will help you craft your Content Material, your Content Strategy, and your tone of voice to attract the right people to your Funnel.
Social Selling & Outreach
A Playbook to accelerate growth by leveraging your expertise, your social proof, and your social media accounts. Build a Process that will continuously create qualified Leads for you and your business.
a) LinkedIn Outreach: LinkedIn is the single environment on earth that everyone is “Ready to make business”. Use it in a meaningful way and your calendar will be full of scheduled meetings with qualified prospects.
b) Cold Emailing Vs Spam: A sales formula to master cold email outreach, acquire new leads and convert them to customers through meaningful email conversations.
c) Is cold calling dead? Why does the phrase “Send us an email with information” sound like music in our ears?
Social Selling Automations
Put your Social Selling Process on auto-pilot and generate qualified leads even while you are sleeping: How great is that?
a) Build an event-based Funnel: know which persona is in which stage of your Funnel based on data. Not your gut-feeling.
b) Optimize your content, differentiate your tone of voice and adjust your nurturing messaging based on data. Convert faster and more efficiently.
c) Press “ON” and put the mechanism on auto-pilot. Let technology do the boring stuff, while you focus on what you do best: closing deals.
The tools you will master
To become a Social Selling Ninja, you will need the right weapons.
During this course, you will not only learn how to be a “user”. We will train you to be a Master.
Below you will find which tools will be used during which sessions and will help you transform into a Growth Hacker of your Personal Brand.
- CRM:
Pipedrive, Hubspot, Salesforce, Salesflare, Close.io.
Used in “Social Selling Automations” session - Social Listening & Prospecting tools:
LinkedIn Sales Navigator, Hootsuite, Uplead, Leadfuse, hunter.io
Used in “Social Listening & Social Selling & Outreach” session - Email enrichment tools:
Phantom Buster, Hunter.io
Used in “Social Listening & Social Selling & Outreach” session - Email Automations:
Lemlist
Used in “Social Selling & Outreach” - LinkedIn Automations:
Expandi
Used in “Social Selling & Outreach” session - Integration tools:
Zappier, Integromat
Used in “Social Selling Automations” session - Content Automations:
Conversion.ai, publer.io, Social Selling Index, Shield
Used in “Personal Branding“, “Social Selling & Outreach“, “Sales Story” sessions - Content Material creation tools:
canva, unbounce, bannersnack, calendly, appocalypsis, typeform
Used in “Personal Branding“, “Social Selling & Outreach“, “Sales Story” sessions
Why we created
the growth hacking university
In this article, we are explaining the challenges behind implementing a hands-on course. A course with value, a course with material you will not find online.
The instructors
With decades of experience in Digital and Growth Hacking Marketing, your instructors will introduce you to Social Selling and share with you their secrets, techniques, and most effective growth tips.
Theo Moulos
CEO at GrowthRocks
Theo created a multi-million network of GH Agencies in just 2 years. Woking In marketing for 20+ years comes with a series of examples on what to do in many niches and industries
Fanis Rigas
Founder - Accelerate Growth
Fanis Rigas, is a multi-talented Startup Founder, successful at accelerating growth by building and leading successful sales & customer success teams.
START
o1 of April
END
01 of May
LOCATION
Remote through Zoom
you ask... we answer...
Below we have answered some of the most frequently asked questions. In case you don’t find what you are looking for, do not hesitate to talk to us in chat. Theo and Effie will be happy to answer your questions!
What do I need to have
Your Computer:
The curriculum is in its entirety created so its participants can be actively involved in their personal computers.
An appetite for action:
Be hungry and in the mood not just to learn but also to do a lot of things. Through your active participation, you will execute a growth plan for your actual or hypothetical business.
Problems:
Come to us with your problems. Examples from your every-day life and experiences, and real issues you are facing with your business. We’ll try to answer all of your questions while in fact, we’ll be training you to be able to figure out the answers on your own.
Can I cancel my reservation anytime?
Yes, of course. You can email us anytime at [email protected] and we’ll be glad to serve you.
How can I pay
You can pay via paypal or via credit card. If you prefer a different payment method, don’t hesitate to contact us.